
guan yu
Hello, I'm Li Sheng. I am passionate about traditional culture and music, which deeply influence both my personal and professional life. As a curator and scholar, I dedicate myself to exploring and promoting cultural heritage through various exhibitions and academic endeavors. Additionally, I organize and manage competitions, providing platforms for creative talents to showcase their work. I also love traveling with friends, discovering new places, and gaining inspiration from different cultures. This blend of interests and activities shapes my unique perspective and approach to my work.






Work Services
ASIA DESIGN WEEK
(2023 - up to now)

Lincoln University College
(2024 - up to now)
Asian Arts and Design Association
(2024 - up to now)



ASIAN VANGUARD
ART&DESIGN COMPETITION
(2023 - up to now)
Inner Mongolia Institute of Ethnic
Culture and Art
(2024 - up to now)
China-ASEAN Forum on Design Innovation and Development
(2023 - up to now)
International Poster Exhibition of
Asian Urban Culture
(2024 - up to now)
Frontiers in Art Research
(2024 - up to now)
China Art Design Yearbook
(2024 - up to now)
Chairman & CEO
As CEO and Chairman of the Organizing Committee for Asia Design Week, my responsibilities span from strategizing the event's objectives to leading a diverse team across various departments like event planning, marketing, and sponsor recruitment. I ensure seamless execution by fostering collaboration and communication within the team and engaging closely with stakeholders for support. As Chairman, I oversee event execution, promptly addressing any issues, and collaborate with industry leaders to organize forums and seminars, advancing the design industry in Asia. In essence, my role is to lead the team in realizing the event's vision, fostering innovation, and providing a platform for the Asian design community's talent showcase and industry advancement.
Guest Lecturer and Master's Supervisor on Arts and Design
As a Guest Lecturer and mentor for Master's Supervisor in the field of Arts and Design at Lincoln University College, I integrate my industry experience and practice into teaching, aiming to provide students with practical and inspiring learning experiences. In my role as an industry mentor, I incorporate exhibitions and competitions as integral parts of teaching. By organizing visits to art exhibitions and participating in design competitions, I expose students to the latest industry trends, expanding their horizons and igniting creative inspiration. Encouraging active participation, I provide guidance and support to help students integrate classroom learning with real projects, enhancing their professional skills and competitiveness. Through dialogue and discussions, I guide students to deeply explore the conceptual and expressive aspects of their work, fostering their artistic and design thinking. By incorporating exhibitions and competitions into teaching, I aim to nurture students' creativity, innovation, and industry adaptability, laying a solid foundation for their future career development.
Secretary-General
Chief Curator & Organizer
Associate Researcher
Initiator
Chief Curator
Editorial Board
Editorial Board
Societies
· Member of the Chinese Mechanical Engineering Society (Industrial Design)
· Member of the China Folklore Society
· Member of Modern Paper Cuttings Art Research Institute
· Member of the Chinese Society for Anthropology of Art
· Member of the Center For Health Design
· Member of the Institution of Engineering Designers
· Member of International Association for Media and Communication Research (IAMCR)
Public Duties
· Reviewer of the Research Inspiration
· Jury of the China Architecture Expo (Guangzhou)
· Jury of the 2023 ASIAN VANGUARD ART&DESIGN COMPETITION
· Jury of the 2024 ASIAN VANGUARD ART&DESIGN COMPETITION
· Jury of the International Youth Design Science Award
· Jury of the European Product Design Award
· Jury of International Design Awards (IDA)
· Jury of Lilac Creative Design Award